Digital Marketing: Definition + Strategies

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing tactics. That’s because Google and Facebook generate more revenue than any traditional media company.

First, marketing campaigns may be the first time a customer interacts or is exposed to a company's product. A company has the opportunity to educate, promote, and encourage potential buyers. Marketing also helps shape the brand image a company wants to convey.

The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind. Ultimately, which social media platforms you use for your business depends on your goals and audience. For example, if you want to find new leads for your FinTech startup, targeting your audience on LinkedIn is a good idea since industry professionals are active on the platform.

If at any time you have questions about content Marketing, don’t hesitate to reach out and ask us. Looking for definitions of the key terms used in content marketing? Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Today, marketing is something that every company and organization must implement in its growth strategy. Many companies use marketing techniques to achieve their goals without even realizing it, as they work to promote themselves and increase sales of their product or service. These days, marketing is one of the key aspects of businesses. However, because marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science.

While marketing automation may seem like a luxury tool your business can do without, it can significantly improve the engagement between you and your audience. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it's advertising. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.

Loyal, long-time customers need no enticing to buy a company's brand or product. Marketing naturally is biased towards non-loyal patrons as those who already support the company would be better served in further investment in bettering products. When a company promotes a price discount or sale, the public may psychologically eventually see that product as worth less in the future.

It’s worth varying your content on different platforms — what works well on Twitter might not be as effective on Instagram, which is more visual. A common mistake for a business using social media is to fail to post frequently or get the tone of posts completely wrong. Digital marketing spans a massive network of digital touchpoints that customers interact with many times a day. To properly utilize each of these channels, you need to understand each one. Digital marketing supports a vast universe of metrics that can be utilized to determine the effectiveness of your marketing. Start by setting your goals for each channel and the metrics you want to see for them.